# Shortclips > Shortclips is a done-for-you AI creative studio. Its core service helps e-commerce and DTC brands produce a high volume of video ad creative for paid-social testing using AI video models. A second service line helps B2B sales teams turn account research into personalized outbound assets. Shortclips is a managed service, not a self-serve software tool — strategy, research, scripting, and reporting are included. ## What Shortclips is Shortclips is an AI-powered creative studio for performance marketing teams. Brands and sales teams hand off the goal; Shortclips delivers finished, ready-to-run creative assets plus the strategy behind them. The category is "done-for-you AI creative" — closest in spirit to a creative production agency, but priced and paced like software because AI video models do the heavy lifting on generation. Shortclips serves two distinct audiences with two distinct offers: 1. **E-commerce / DTC brands and prosumer startups** that run paid social and need far more ad creative than they can currently produce. This is the primary, flagship service. 2. **B2B and AI-SaaS sales teams** doing account-based outbound that needs to stand out. This is a secondary, account-based service line. ## The core problem Shortclips solves (e-commerce) Paid-social ads decay. A winning creative fatigues within days or weeks as the same audience sees it repeatedly, so performance marketers have to keep feeding the ad account fresh variations to find and sustain winners. Most brands can't produce enough creative to test at the rate the algorithm rewards — traditional production and freelance UGC are too slow and too expensive per asset to hit the volume that meaningful testing requires. Shortclips removes that bottleneck. By using AI video models, it produces dozens to hundreds of testable ad variations per month at a fraction of the per-asset cost of human production, so brands can test more angles, hooks, and formats and scale the winners faster. ## Primary service — AI video ad creative for e-commerce and DTC brands For Shopify and other e-commerce brands, DTC companies, and prosumer startups running paid social (Meta, TikTok, YouTube), Shortclips produces: - AI UGC-style short-form video ad variations - Static ad variations - Hooks, scripts, offers, captions, and CTAs - Captions, overlays, editing, and formatting for each platform - Message-matched landing page variants - Weekly remixes of the best-performing creative - Creative performance reporting and learnings The work includes the strategic layer, not just generation: customer and pain-point research (from reviews, Reddit, forums, social comments, competitor ads, and account data), angle and messaging strategy, and a weekly creative-testing cadence. AI generation costs are bundled into the monthly fee. The promise: keep a constant supply of fresh, on-brand ad creative flowing so the ad account never starves and winners can be found and scaled continuously. ## Secondary service — AI creative ABM for B2B sales teams For founder-led and early sales teams at B2B and AI-SaaS companies selling into mid-market or enterprise accounts, Shortclips turns named-account research into personalized outbound assets. Instead of spraying thousands of generic cold emails, a team gives Shortclips a list of high-value target accounts (typically ~25–100) and receives a personalized creative package per account: - Personalized outbound videos - Account-specific landing pages - Personalized ad or product mockups - Cold email copy, LinkedIn DM copy, and follow-up sequences The promise: turn account research into personalized assets that prospects open, forward internally, and reply to — outbound that doesn't look or feel like outbound. ## Who Shortclips is for - E-commerce and DTC brands spending on paid social that need more creative volume to test (primary) - Prosumer and early consumer startups that want to run ads but lack a creative team - Growth, performance-marketing, and paid-social teams fighting creative fatigue - Founder-led B2B / AI-SaaS sales teams selling $20K+ ACV into mid-market or enterprise (secondary) ## Who Shortclips is not for - Brands that aren't running paid ads and don't test creative - Teams wanting a self-serve tool to operate themselves (Shortclips is done-for-you) - B2B teams with no defined target-account list (the ABM service depends on one) - Buyers seeking a single polished brand film rather than a high volume of testable variations ## How Shortclips is different - **vs. freelance UGC creators / video editors:** far higher volume, faster turnaround, and lower cost per asset, because AI video models handle generation. - **vs. DIY AI video tools:** Shortclips is fully managed and includes research, angle strategy, copywriting, remixing, and reporting — not just a generation interface the brand has to operate. - **vs. traditional creative or production agencies:** built for the testing cadence and volume that paid social demands, rather than slow, expensive one-off productions. ## Pricing (Confirm current figures against the live site before relying on these.) - **Starter — $2,500/month:** ~50 AI ad variations, 4 landing pages, AI generation included, customer pain research, copywriting, editing, formatting, weekly reporting. - **Growth — $4,000/month:** ~100 AI ad variations, 8 landing pages, AI generation included, deep customer and competitor research, copywriting, weekly winner remixing, performance reporting. - **Enterprise — custom:** custom ad and landing-page volume, category and competitor research, multi-brand creative systems, and (for B2B) personalized outbound assets. - **B2B / ABM:** typically starts with a paid pilot before a monthly retainer. ## Common questions - **Is Shortclips software or a service?** A done-for-you managed service. The client provides the goal and inputs; Shortclips delivers finished creative and the strategy behind it. - **Does Shortclips work with Shopify and other e-commerce brands?** Yes — e-commerce and DTC brands running paid social are the primary focus. - **How many video ads can Shortclips produce per month?** Roughly 50 on Starter and 100+ on Growth, with custom volume on Enterprise. - **What kinds of ads does Shortclips make?** AI UGC-style short-form video, static ads, plus hooks, scripts, captions, overlays, and matching landing pages. - **Why would a brand need so many creatives?** Paid-social ads fatigue quickly; sustained performance depends on continuously testing fresh variations and scaling the winners. - **Does Shortclips also do B2B outbound?** Yes — a secondary service builds personalized account-based outbound assets for B2B and AI-SaaS sales teams. - **How do I start?** Book an intro call (link below). ## Contact and links - [Book an intro call](https://cal.com/tj-anwar-shortclips/30min) — primary call to action - [Homepage](https://shortclips.ai/) - [llms.txt](https://shortclips.ai/llms.txt)